Climate Creativity

A Review of Various Ridesharing Websites

A quick Google search of “carpool websites” yields a plethora of sites dedicated to linking potential ridesharers. While some of these sites have established their own unique niches, other sites’ capabilities overlap quite a bit. Combing through and testing out a couple of them, I’ve examined the latest in online ride-matching technology. Here’s my rough analysis of a few of the many carpool websites out there: – Zimride occupies a unique place in the world of carpool. It was the first rideshare site to utilize Facebook, and it’s gained quite a bit of popularity on  college campuses (I wasn’t able to find too many Zimride users on the Brown Facebook network, but that may be due to an already well-established transportation system on campus). With a tidy user-friendly interface (always a plus in my book) and neat appearance, Zimride has expanded rapidly since its founding last year. The start-up also recently established a partnership with car-sharing company Zipcar, which allows Zipsters (Zipcar members) to easily find Zipcar carpool matches online. The site’s only been up for a year, but it’s expanding rapidly. Pretty neat stuff, in my opinion. – According to Yahoo and Google, eRideshare is the most popular national carpool connector out there. The site has been around since 1999, and works pretty simply: you sign up to post your regular commute or your one-time long-distance travel and eRideshare automatically provides a listing of potential ridesharers who travel a similar route. eRideShare’s layout isn’t the most aesthetically pleasing and the user interface is a bit difficult to use, but it certainly has a large number of users, including imports from craigslist. Its option for “employers, schools, events, clubs etc.” also proves handy for large groups hoping to improve their carpooling system. – MyCasualCarpool relies on a method of carpooling known as “slugging,” in which carpoolers agree on a local parking lot where they meet for their daily commute. Drivers/riders will meet up at this area (often a church, school, or other local lot that gives the commuters permission) to carpool to their destination. What’s in it for the driver? Mainly, use of the HOV lane in commuting. While the driver isn’t technically supposed to charge his passengers, often benevolent ridesharers will make “donations.”

GoLoco – The brainchild of Robin Chase (founder of Zipcar), Goloco allows users to post “trips” and specify which goLoco users (friends, colleagues, neighbors) are able to see them. One unique feature of the site is an option by which carpoolers can share the costs of the trip.

NuRide – NuRide takes an incentive-based approach to carpool. In addition to having access to a ridesharing network, users can log their eco-friendly trips to earn points, which can be later used to purchase rewards (restaraunt coupons, retailer discounts, show tickets, and the like). There are a number of memberships restrictions—including being over 18—but I like the idea (though I still think carpooling is often its own reward).

RideshareOptimizer – A relatively new site, RideshareOptimizer prides itself in its ability to quickly match users with the most logical carpool group. Like Zimride’s, the site’s matching system is route-based, rather than based only on start and stop locations.

Well, there we have it. A few of the many ridesharing site on the Web. Turns out, there’s a ton more out there, so let me know if you think a specific one deserves special attention.

With such a multitude of carpool sites, here’s what worries me: it seems like in order to find the optimal ride, one must often log in to five different carpooling sites. Ideally, I think we should have one website that uses the best ridematching technology and user interface out there. These sites are really only effective once they amass a large number of users.


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  1. * Anna says:

    > “These sites are really only effective once they amass a large number of users.”

    That’s where something like Goose Networks would shine, since they approach it from the workplace’s perspective. So there’s already a (somewhat more) critical mass plus publicity, at 1 end of the trip.
    (“more and more companies and organizations were growing their own internal commuter management programs, and many of them had similar technology needs that weren’t being met. … we began to re-imagine Goose as a technology platform that could power all types of commuter management services — commute reporting, shuttle management, and, of course, rideshare matching.”)

    (FYI, I’m not a user, but I remembered reading about it a while back)

    | Reply Posted 9 years ago
  2. * Ravi says:

    Hey, great post.

    I look at a lot of these websites as being kind of ridesharing 1.0, and many of them are failing to achieve that kind of critical mass needed.

    We are starting up a project called D Route, where we are trying to think different, and learn from these 1.0 ridematching sites, to make a system that is going to be far more dynamic and spontaneous – so you don’t need to spend a lot of time planning the trip.

    We’re getting started, but we have a lot of game-changing ideas.

    The ridesharing 1.0 model inherently creates two types of users, those who usually drive and those who do not usually drive or cannot drive. There is a disequilibrium that is established between the two types, where the drivers are the ones who give up slightly their freedom of mobility, and must deviate from their original path to pick up additional passengers, causing their trip to be a bit longer.

    I know it’s a plug for D Route, but we really are trying to be different! ;-0


    | Reply Posted 8 years, 12 months ago
  3. * Stephen says:

    There are four types of carpooling, with different sites for each:
    * Commutes.
    * City-to-City
    * Events
    * Community-centric like zimride and facebook-based efforts.

    Cities often have their own systems, like

    [plug] For large events like conferences and festivals I started SpaceShare — and would love to get in touch with others starting carpool sites, try to have us work together more.[/plug] One day it would be wonderful for us all to give users the option of participating in an open database, so you could find rides on other sites.

    We often get requests for a carpooling tool for small events (like if you have a party or meeting with 30 people), and I haven’t found one that really works, so if anyone has found a tool like that, I’d love to hear about it — leave a comment! Some people just use googledocs spreadsheets, seems to work well but only for the smallest events.

    Personally, for city-to-city carpooling, I’ve had the best luck with oldest online tech –> Craigslist.

    | Reply Posted 8 years, 8 months ago

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